Avène, Pierre Fabre Laboratories have launched this week a new portal with dermatologic advice aimed at patients. The objective of this project is to “bring the pharmacy to a young audience with a healthy, active lifestyle in social networks and concerned about the health of the skin , ” indicated from the company.
This site includes recommendations such as increasing intake of fruits and vegetables, practice sport regularly and rest to restore the body’s energy. In addition, this initiative promotes a “beauty routine with products Ystheal , Avéne line specializing in preventing early signs of skin aging such as wrinkles, loss of elasticity and luminosity” report.
COMPETITION IN SOCIAL NETWORKS
The launch of this platform adds the contest # ChicaYsthéAL , which is to publish a photo on Instagram or Facebook with said hashtag . The image should show a healthy habit and explain why you want you want to be part of the community Ystheal . The deadline for participation is open until 22 March.
Once past this date, a jury will choose ten finalists, among which will eventually three winners . The winning will receive a lot of care Avène valued at 300 euros, personalized advice on makeup and skin care, a comprehensive study on styling and a photo shoot and video. These activities will take place in the facilities that the brand has in Barcelona. In addition, all finalists will receive a pack of cosmetics worth 150 euros .
The jury comprises Cristina Castillo, and pharmaceutical product manager Avéne; Nieves Murillo, head of the Pharmacy Boulevard in Madrid; María Llanos, editorial director of Weblogs; Javier Reyes, stylist and makeup artist; Montse Guals and Elisabet Oliver, both advisor What I wear .