Prevention of alopecia, correct sagging skin with ultrasound and yarn tensioners, removing stains or combat hyperhidrosis are some points that Ricardo Ruiz, head of the Unit of Dermatology at the Ruber Clinic in Madrid, stands for men ‘s skin care. Knowing the cosmetic needs of men is important for the board behind the counter: “Keep in mind that they do not like cosmetics with scents or glitter, therefore it is best to recommend fat – free products, mainly emulsion, without perfume , “explains Ruiz TodoDermo.

For pharmaceutical care it is also important to know what the main skin diseases in men . In his experience, “the most common skin disorders are acne and control moles in young, whereas alopecia, skin cancer, psoriasis and eczema are the most common reasons for consultation in adults”.

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