Social networking is a channel direct to educate the public about the prevention and detection of skin diseases communication , but the effectiveness depends on factors such as management platforms and saturation of messages. “Pharmacists have a clear vocation for public service and we have to take every chance we can to improve the health of citizens , ” believes Maria Luisa Bertomeu, member of Dermopharmacy the COF of Valencia. On the occasion of World Cancer Day, which takes place this Saturday, February 4, TodoDermo has developed a number of tips on how to use social media to raise awareness of skin cancer at the pharmacy.
1. Types of messages. The experts consulted remember that the content has to be oriented to the photoresist and autoexplolaración. “We must move to networks the same recommendations we give in the community pharmacy: choose the right cream for every skin type, avoid sun exposure between 11 am and 16 pm and sun protective clothing, hats and sunglasses “lists Bertomeu. Natalia Sada, community manager of the Spanish Association Against Cancer (AECC), proposes insist related to “sunscreen in winter messages because snow reflects 80 percent of sunlight, memory and skin consequences of burns in children during adulthood. “
Rosa Taberner, a dermatologist at the Son Llàtzer Hospital in Palma de Mallorca, notes that ” self – examination at risk populations is useful for the diagnosis of cancerous lesions and, without being alarmist, you can focus the contents to identify those groups risk”. At this point, the voice of COF Valencia recalls that the rule ABCDE (Asymmetry, Border, Color, Diameter and Evolution) is used to monitor moles and spots “.
2. multimedia content. To energize messages and more attractive to users, specialists consulted by TodoDermo committed to incorporating infographics and videos on awareness campaigns skin cancer. “The infographics help us give health advice visually and easily , ” said Bertomeu. “We can also make a video on how to check the skin and hang it on Youtube , ” said Sada.
3. The use of unpleasant images. According to these experts, always avoid morbid images, for example, those showing a lesion at an advanced stage because they generate rejection. ” It is proven that these photographs on social networks produce the opposite effect: they cause discomfort and the user can stop or even denounce follow , ” Bertomeu said. In addition, Taberner warns that “unnecessary alarms cause anxiety and even lead patients to visit emergency rooms.”
4. Facebook, the most appropriate. “Maybe Facebook is the most recommended, since 58 percent of Internet users use the network to communicate, representing 12 million people in Spain. Add to that the possibility offered include multimedia material adds “says Bertomeu. Other valid networks are Twitter, especially to launch campaigns using hashtags, and Instagram, when they are targeted at young people. In this sense, Sada believes that each social network has its advantages “and, most importantly, is the publication of quality information and truthful”.
5. Avoid saturation. According Bertomeu, it would be advisable to publish three to four messages a day to coincide with the busiest times as first thing in the morning or at noon. “For content generated by the pharmacy do not fall on deaf ears, has to be interesting and transmit information that benefits the patient , ” he added. For Taberner, constant publications such as “at the slightest change in any liver spot urgently go to your dermatologist” may cause undue alarm.
6. Do not forget the goal. In relation to the previous point, Taberner notes that “excess publications can be interpreted as a simple desire to sell creams and neither should that be the goal, but improve the health of the population.”
7. Segmentation of the audience. From the AECC explains that messages should be different in the public and their concerns: “Parents are responsible for the protection of children, adolescents give more importance to tan and physical appearance health and men often pay less attention to self – care guidelines , “recalls Sada for designing the contents.
8. The deficit of social networks. Despite the potential of social networks for the prevention of skin cancer, Taberner detects a downside: “Unfortunately, patients with increased risk, such as the elderly, are often not users of such technologies.”