This Wednesday, October 26, Psoriasis Action in collaboration with Novartis presented Kisses for all , an initiative to inform and raise awareness about the impact of psoriasis on quality of life of those affected. This campaign has started with the installation of an information point in the Ramón y Cajal Plaza, inside the Campus of University City of the Complutense University of Madrid, where passersby can better understand the disease and share images on social networks using the hashtag#besosporlapsoriasis. “This is an opportunity to raise awareness of the disease in a nice way for a young audience,” reported Santiago Alfonso, director of Acción Psoriasis, during the presentation ceremony.
As reported by makers of patient, the slogan that no patient of psoriasis is left without a kiss “aims to focus the emotional aspects of the disease to explain societal discrimination and stigma faced by people with psoriasis due the visibility of skin lesions. ” In addition, to boost activity has created www.vivetupiel.org , a specific microsite located within the Psoriasis Action website. This initiative will move tomorrow, Oct. 27, at the University of Barcelona and the University of Seville, although from the association encourage “users to participate by sharing photographs related to psoriasis in their profiles when and where they want.”
Moreover, the organization noted that “psoriasis is a condition that affects 2.3 percent of Spaniards and is related to serious conditions such as psoriatic arthritis , diabetes, heart disease and depression.” In this sense, Miquel Ribera, dermatologist at the Hospital de Sabadell, stressed the implication of psoriasis in all aspects of life of patients: “Interferes as simple as getting dressed, going to work or sports activities. Personal, social and labor relations are severely affected which negatively affects the security and self – esteem. “
On the psychosocial impact, as already reported TodoDermo , global survey of 8,300 people conducted by Novartis revealed that “84 percent of patients with psoriasis have felt discriminated against and suffered discrimination because of their appearance.”
This action is part of the activities that are taking place this week to mark World Psoriasis Day to be held this Saturday, October 29.