La Roche-Posay has presented its solar innovations for 2015 in a ceremony held Thursday in Madrid and who came TodoDermo. Among its highlights launches the first baby sunscreen Anthelios SPF 50+ Milk Baby . Indirect sunlight . “It’s tested in infants under dermatological and pediatric control . No perfumes or parabens and it can be used from 6 months.
- It includes shea butter, moisturizes, soothes and strengthens the skin barrier of the skin of the child
As reported by Leonor Prieto, scientific director of La Roche-Posay, “the idea of this sunscreen is not to be used as a sunscreen product and leave the child without other protection. It is a complementary lotion to physical protection recommended for these users. ” It has very high protection and is made with just the right amount of ingredients. It also includes shea butter , moisturizes, soothes and strengthens the skin barrier of the skin of the child. The recommended price is 25 euros.
Face, have launched Anthelios Unifiant Alisador SFP50 Optical Blur . “Blurs imperfections, reduces pores and evens skin tone , ” he explained.
“We assume that organic filters leave glare on the face and when introduced in these solar elements mattifying emulsions, can produce lumps at the time of application. Therefore, we decided to limit amount of organic filters and make the product not as an emulsion. an anhydrous basis allowing us to introduce large amounts of mattifying powders used. A technological breakthrough for a new type of sunscreen daily. ” The recommended price is 23.5 euros.
Body have presented Anthelios XL SPF 50 Invisible Bruma , which “is the answer to sensitive skin seeking protection, hydration and comfort.” Technology Shaka Shaka (as called the company) is incorporated into the body photoprotection in a biphasic emulsion of oil and water are mixed by stirring, creating a fresh and hydrating mist. In addition, the formula mattifying powders incorporates a “soft, dry and dusty” result.
The recommended price is 21 euros.
SUN PROTECTION CAMPAIGN
In order to sensitize the Spanish population of the importance of checking the body for moles or spots that may be carcinogenic, La Roche-Posay has launched education campaign Skinchecker . To convey this message have created an interactive community platform invites each user to check their own moles moles but also the people who most want and if they appear suspicious signs, immediately go to the dermatologist. Thus, “we want the revision of lunar become a daily gesture , ” said Othman Bennis, CEO of La Roche-Posay Spain, in the presentation of the campaign held Thursday in Madrid.
“Our goal may be ambitious but it is real. Each person will be responsible for reviewing, in addition to your moles, also those of others , “she reported. To achieve this , company officials have produced a video in which a Dalmatian are the protagonists and can be seen in wwww.laroche-posay-en / skinchecker . In addition, the campaign is complemented by an online platform that provides public information on melanoma prevention and training in the ABCDE method used in dermatology, to examine moles.