Lilly with Psoriasis Action presented Psoriasis beyond a project that demonstrates the ability of virtual reality as a tool for awareness psoriasis . The paper presentation was held at the Espacio Fundación Telefónica in Madrid as part of the first edition of Project Reality widespread, organized by The App Date and Fundación Telefónica . Attendees were also able to experience firsthand the tool Virtual Reality Lilly.

During the ceremony, Antonio Manfredi, representing the patient organization Acción Psoriasis, noted that “the skin is the letter of presentation of a social person.” Manfredi recalled that psoriasis is not contagious and stressed that such initiatives are important because they contribute to social normalization of the disease. “You can not let stigmas still exist about psoriasis, since many patients suffer first – person social exclusion, and there is no reason to reject these patients , ” he continues.

Finally, during the meeting he presented the case study of the project Psoriasis beyond the first experience of awareness of psoriasis that has this technology, and revealed scoop the leap from VR experience that is testing in some Spanish hospitals and which you can now be seen on YouTube.