The personal care market recovers. According to the employer Stanpa , publidos last week, consumption in 2014 amounted to 6.350 billion euros, smoothing the negative trend of recent years (-1.3 percent compared to -3.6 percent in 2013 ).
Based on these data, Spaniards consume an average of 136 euros per year in perfumery, cosmetics and personal care which the skin care ranks first with 37 euros per person, followed by cleaning products ( 32 euros), hair care (29 euros), perfumes (27 euros) and color cosmetics (11 euros).
Of the five categories in which typifies the sector, products for skin care and personal care are the most consumed, with 26 percent and 22 percent respectively. Following are the products for hair care have great weight in Spain, with 21 percent of consumption; similar to perfumes, representing another 21 percent rate. Finally, color cosmetics represents only 8 percent of the sector.
During 2014, the use of gels and oral hygiene products, lipsticks and hair treatment products (conditioners, balms, masks, etc.) have evolved positively.
Since employers include further growth in sunscreen products (3.5 percent increase), in which the pharmacy is still the leading sales channel.